Today's rapidly evolving digital landscape presents cybersecurity and compliance challenges for companies of all sizes. Small and Mid-market companies must mature security with limited resources and navigate complex compliance requirements - often without dedicated legal or compliance experts - while serving the organization’s end users. Large and enterprise-level companies face the complexity of managing vast, distributed digital infrastructures while defending against increasingly sophisticated cyber threats. Additionally, they must navigate a patchwork of global data privacy regulations and industry-specific compliance standards.
Threat actors are now using AI-driven tools, credential-based intrusions, and stealthy techniques to bypass traditional defenses, exploiting human and system vulnerabilities with unprecedented speed and precision. According to reports, 70% of organizations believe deepfake threats, created using generative AI, will have an impact on their organization, with almost half (47%) already having encountered such attacks. With attackers using such advancements, cybersecurity must be approached using a combination of cutting-edge technology and human expertise.
Avertium’s elite Microsoft partnership places the company at the forefront of addressing cybersecurity and compliance challenges on behalf of its mid- to enterprise level customers. The status gives Avertium early access to private previews, real-time insights, and collaborative problem-solving channels, enabling its teams to identify and resolve common customer issues. Conversely, Avertium’s position in the Microsoft partner ecosystem offers a practitioner lens that informs Microsoft product development.
"Avertium offers a unique perspective by translating the challenges we encounter into meaningful conversations and actionable directions,” said Jamie Friedrich, Avertium’s senior vice president of managed services and general manager. “This approach allows us to actively participate in initiatives such as private previews, giving us preliminary insight into how to best adopt these innovations for our customers,”
The collaboration results in a win-win, enhancing outcomes for the companies’ mutual customers.
When change is constant, adaptability is the safest cybersecurity strategy, especially in a world of ever-evolving threats and compliance regulations. That means designing resilient practices and programs that evolve.
Avertium's close partnership with Microsoft enhances its ability to serve mid- to enterprise level customers. The collaboration empowers unified security and compliance solutions that keep up with ever-evolving threats and satisfy mandatory standards while accelerating business agility. This approach helps customers manage their security and compliance needs efficiently, reducing the burden on their limited resources. Avertium leverages new information and conversations to identify real-time problems and opportunities. This allows the provider to see if issues are shared, advocate for its customers, and suggest development ideas.
For instance, with the then-impending expansion of User and Entity Behavioral Analytics (UEBA) within Sentinel, Avertium's involvement in private previews helped the company prepare customers for adopting enhanced behavioral change detection features. This readiness ensured that customers could leverage these capabilities effectively once fully available.
“This is an incredible opportunity for Avertium to help our customers. Our Microsoft partnership level allows us to work with other like-minded partners that want to drive the direction of security tooling to represent the customers we take care of,” said Friedrich. “We're bringing in a very specific lens that's unique to our customers, but also a differentiator for Microsoft because we can lift our voices to advocate for customers.”
A key example is the recently announced Sentinel Data Lake capability, which has progressed from private to public preview. This feature allows customers to retain data for up to 12 years at a lower cost, addressing compliance requirements and improving forensic data availability for investigations. The capability supports Avertium’s commitment to providing its managed security customers with a more data-enriched, long-term approach to security analytics tailored to customer needs.
Related Resource: Avertium is a proud participant in the Microsoft Sentinel partner ecosystem
Microsoft’s dedication to enabling customers means the company regularly seeks partner feedback to continually align its tools with organizations’ unique requirements. For this reason, Avertium's fused Assess, Design, Protect approach stands out within the Microsoft partner ecosystem.
The Assess, Design, Protect model is fundamental to effectively addressing customers' evolving requirements, enabling adaptability amid changing regulatory and threat landscapes. This approach bridges the gap between security and compliance, advocating for compliance-focused features that support data-centric security models.
"Assess, Design, Protect is more than a methodology; it’s a flexible, iterative, and consultative approach to building successful security programs. It’s how Avertium and Microsoft work together to ensure security and compliance are woven into a broader, evolving strategy for our mid-market to enterprise customers," said Avertium Chief Revenue Officer, Ben Masino.
Combined with Microsoft’s technology platform, Avertium’s Assess, Design, Protect approach programmatically instills enterprise-wide security and compliance practices in its customers' operations:
The Assess, Design, Protect approach delivers tailored security solutions by evaluating risk, architecting resilient strategies, and implementing adaptive protections aligned with business goals.
“From understanding the current state to designing a roadmap and implementing protection, this progression is what enables our companies to deliver measurable outcomes together,” said Masino.
Avertium’s close partnership with Microsoft empowers this approach to facilitate flexible and rapid deployment of new capabilities:
Strong security and compliance must be more than just implemented — they must be fused into the organization’s DNA. Avertium’s status within Microsoft’s partner ecosystem allows us to lead the way in merging technology and services. We build resilient security programs that are seamlessly integrated, adaptive, and designed to grow with your business needs.
Avertium's elite partnership with Microsoft is a testament to a shared commitment to empowering companies with comprehensive security and compliance solutions. By leveraging Microsoft's advanced capabilities and fostering a collaborative community, Avertium is uniquely positioned to address the specific challenges its customers face and drive superior outcomes for their security and compliance needs.